A quick look at the entire Asheville Realty Group home selling process
GET IT READY
Make repairs and updates and give your home a thorough cleaning so it shows well.
SET THE PRICE
We will review comparable listings together and arrive at a price you feel comfortable with.
STAGE IT
Staging your home may be necessary to get you the largest return. We’ll walk you through it.
TAKE PHOTOS
Our photographer will make your home look its best!
CREATE MATERIALS
We’ll have our in-house graphic designer create everything we need to market your home!
SHOW IT
This is often the hardest part as your home has to remain presentable and in tip-top shape every day.
REVIEW OFFERS
We will negotiate on your behalf and review all offers with you.
CLOSING DAY
Schedule the closing, hand over the keys, collect the check!
HOW WE MARKET YOUR HOME :
BROCHURE
Professionally designed brochures highlight the best of your home.
PHOTOS
Our photographer knows how to shoot your home so it looks right out of HGTV!
360 TOUR OPTIONS
Buyers have complete control while they walk through your home from the comfort of theirs.
SOCIAL MEDIA
Our followers LOVE to shop online and that means a lot of interested eyeballs on your home!
ADVERTISING
We advertise on multiple websites to make sure your home gets the most visibility.
EVENTS
We host neighborhood events as well as weekend and agent open houses.
THE STAGING
Buyers want to imagine themselves in your home, which means the most neutral we can make your space look the better.
MARKET INSIGHT
Staged homes sell for 1 to 5% more! On a Million Dollar House that’s $10,000- $50,000 more in your pocket!
THE PRICING
We know how to price your home. Here are some things we look at before arriving at the perfect list price.
PAST SALES
Take the time to study past sales for homes in your area and areas similar to yours. Having a clear understanding of true market value is the first step in establishing your list price.
CONDITION
We put ourselves in the buyer’s shoes and ask what they would find most valuable in homes like yours. Updated kitchens? Renovated rooms? These all factor into the final price.
MARKET STATS
Pricing your home largely depends on what type of market we will be listing in. If it’s a buyer’s market you’ll be pricing lower, if it’s a seller’s market you’ll be pricing higher.
LISTINGS
We study active listings to see what homes we’ll be competing with. Buyers tend to compare your home to these homes.
UNDERSTANDING MARKET CONDITIONS
SELLERS MARKET
Arises when demand exceeds supply. Since there are fewer homes available, sellers are at an advantage.
BALANCED MARKET
Supply and demand are about the same. Sellers usually accept reasonable offers, while homes tend to sit on the market for an average length of time.
BUYERS MARKET
Occurs when supply exceeds demand. Typically, sellers will drop their asking price to gain an advantage in the market.
THE OFFER
If you’re a FIRST-TIME home seller, the offer process might seem overwhelming. Knowing what to expect will give you a little context before we dive in.
PRICE
The price a buyer is willing to pay can be higher or lower than the listing price.
DEPOSITS
The buyer’s deposits shows good faith and will be applied against the purchase price of the home when the sale closes.
CONDITIONS
Conditions in a buyer’s offer that must be satisfied before an offer is legally binding. A home inspection, financing, or home insurance are some.
CLOSING
This is the day on which the title of the property is legally transferred to the buyer and the transfer of funds finalized.
INCLUSIONS/EXCLUSIONS
These might include appliances, light fixtures, window coverings and anything else you agree to leave behind or take with you after you vacate.
SELLERS CHECKLIST
Hire an experienced agent
- How will they market your home?
- Will they provide professional photography?
- Will they have it professionally measured?
- Will they help give you staging tips?
- Do they do open houses? Broker open houses?
Prepare your home for market.
- Clear the clutter.
- Get the yard in nice shape.
- Are there any issues with the home you want to address before listing?
Fill out the listing paperwork
- Exclusive Right to Sell
- Residential Property Disclosure Form
- Mineral, Oil and Gas Addendum
- Lead Based Paint Addendum
- Professional Services Disclosure
WHAT AN ASHEVILLE REALTY GROUP AGENT WILL DO
- Have professional photos taken.
- Have your home professionally measured.
- Create a marketing binder for the home that has:
- MLS Sheet
- Deed
- Residential Property Disclosure
- Mineral / Oil / Gas Addendum
- Plat
- HOA Docs
- Features List for Property Highlights
- Create listing flyers for buyers to take with them, as well as have MLS sheets available.
- Put your listing in our store front window.
- Enter your listing into MLS.
- Place the sign and the lockbox.
- Determine your showing instructions.
- Be as flexible as possible with showings to maximize exposure.
- Promptly provide feedback once received after showings.
UNDER CONTRACT, NOW WHAT?
- If you haven’t already selected a closing attorney, ask your agent for recommendations if needed.
- Review the closing statement, usually 1-2 days prior to the closing date.
- Start packing and planning for the move.
- Have your home professionally cleaned after you have moved all of your belongings out.
- Transfer all utilities from your name.
- Consult with closing attorney on how you will receive your funds.
- Confirm wiring instructions – BE AWARE OF WIRE FRAUD… never wire funds without calling the attorney first.
- CELEBRATE!
KIND WORDS
Hadley tenaciously worked on my behalf during a ten month closing process; due to inheritance laws it became more complex than any of us dreamed! However, Hadley’s forthrightness and experience persevered and she successfully landed my dream property for me.
Absolutely fantastic job! Emily’s ability to communicate, negotiate, and manage, places her above her peers. She goes above and beyond what is traditionally expected of a real estate agent, which immediately solidifies trust in her abilities. We highly recommend her, to all.
I am pleased to share my experiences with Michelle in the sale of our home. I am a GC and have bought and sold quite a few homes in the area, and have worked with quite a few realtors. Michelle has proven to be professional, hard working and creative!
I highly recommend Suzanne. She was always professional and very knowledgeable. She never made us hurried in our search. She found the perfect home for us.
I worked the seller side of a transaction with Christian. He was great to work with – responsive, kept us informed throughout the process and reasonable due diligence negotiations. Thanks Christian!
Abby was great In helping us relocate to the Asheville area. Her experience and knowledge helped us to close on a nice home that had multiple bidders. She also gave good advice for listing our house In a different state.
FAQ’S
HOW LONG DOES IT GENERALLY TAKE TO SELL A HOME?
Complete transparency here, it depends! I know that’s not the specific “I’ll sell your home in 3 days” type of answer you want to hear, but we want to be truthful and the reality is your home could sell in 3 days or it could take 10 or even a couple of months. There are so many factors that go into how fast your home will sell and we’ll walk you through all of them.
WHEN IS THE BEST TIME TO SELL MY HOME?
Such a great question! The spring market is always a great time to sell but that doesn’t mean you won’t be just as profitable in any other month. It also depends on market conditions which, again, we’ll walk you through thoroughly.
WHAT’S THE DEAL WITH THE ASSESSED VALUE BEING SO LOW?
The assessed value is not the same as the market value. The assessed value of a home is used for taxes in your local municipality. The assessed value has no impact on how much your home is worth to a potential buyer in the marketplace.
HOW MUCH COMMISSION DO YOU CHARGE?
The total commission to sell your home is 6%. 3% goes to the co-operating brokerage and the rest is distributed among brokerage fees, marketing your home, realtor fees and admin costs. While it is true that some realtors do negotiate their commission, we do not. The majority of our fee goes right back into making sure your home sell’s for top dollar.
WHAT DOES SOLD CONDITIONAL MEAN?
Sold conditional means that the home has conditions that must be met before the sale can be finalized. Common conditions are “Conditional on Financing” and “Conditional on Inspection”. In a hot seller’s market, these conditions are usually omitted to ensure the offer is desirable.
WHAT DO I NEED TO DISCLOSE TO BUYERS?
There are certain things that we MUST disclose by law, but we also don’t want to scare potential buyers away by pointing out every single little dent and scratch in our home. It’s a delicate balance for sure, but we will help guide you AND help prep your home for sale to minimize any “defects”.
WHAT DO I NEED TO DO DURING THIS WHOLE PROCESS?
We pride ourselves on taking care of the majority of the responsibility when selling your home. From prep to staging to showings. BUT there are a few things you’ll have to do like keeping your home super tidy, making yourself scarce during open houses, and making arrangements for Grover during showings.
